Faith Tangara
Content Writer
Top 5 Reasons Why You Need Pro Videos of Your Construction Project 

Top 5 Reasons Why You Need Pro Videos of Your Construction Project 

In recent years, time-lapse videos have been extremely popular in the construction sector both as documentation and marketing tools. On the other hand, there has been an increasing need or requests for such videos by various stakeholders in a particular project.

Since construction projects are massive undertakings with a lot of moving parts at the same time, construction cameras have become a useful tool for obtaining high-resolution images of construction sites.

The time-lapse videos that showcase the change in the landscape as the project progress have also become an added advantage not only in documenting project progress but also to provide records in case of disputes and to market the completed projects.

That’s why it has become imperative to have professional videos taken of your construction project as it unfolds. Our talented video team provides high-quality, marketing-ready time-lapses for all of our clients, but with a key focus on the construction milestones.

Here are five reasons why you need professionally edited videos: 

1) To document the progress of the project for future reference 

Time-lapse videos are a useful tool for project management and monitoring and may be used by clients as a visual archive. With well-edited videos, each stage of a building project may be tracked using previously captured photographs, making it possible to account for all crucial project phases.

In case of a need for a similar approach to constructing a project, construction companies can showcase clear high-resolution videos of their past projects to bid tenders or prove their prowess. Videos make complex concepts easier to understand.

2) Marketing Campaigns

Video is a great way to market your business. As a result, video marketing has become one of the most popular ways of marketing. According to Hubspot, approximately 96% of people increased their consumption of videos about businesses, and 9 out of 10 people prefer watching videos about brands and companies.

Moreover, 86% of businesses started using video as a business tool in 2022. With professionally edited videos, construction companies are able to have a library of their current and past projects and use it for marketing their services. 

3) Social media 

Statistics suggest that social media accounts with videos in their posts are more likely to get more reach and engagement, therefore, videos help businesses and products reach social media audiences.

Investing in professionally edited videos is always a good option for social media gains higher engagement, promote your products, interact with your audience and provide you with higher ROI. 

4) BIM comparison updates (communicate schedule vs reality) 

Integrating reality data with 4D BIM improves project delivery by enabling project stakeholders to visually plan, verify, and communicate their schedules at both macro and micro levels using project imagery.

Edited videos showcase reality data + 4D BIM integration which allows stakeholders to track work in progress, analyze productivity, and proactively detect potential delays.

The project teams see “what is there” and “what will be there” and are able to clearly use predictive analytics to increase construction teams’ agility and effectiveness.

5) Local community engagement

Professionally edited videos are ideal explainer videos to increase awareness to the local community depending on the type of project that is intended to be constructed or is in the process of construction.

Construction video documentation provides numerous benefits and can be used in various ways throughout the project’s life cycle. With Evercam’s video team, customers are assured of telling their construction stories in ways that will position the company as an industry leader.

We offer the best construction videos on the market that are handled by a dedicated team of pros handling your project

If you’re looking for a professional construction video team to help document your next project, contact us today. We would love to chat with you about your specific needs and see how we can help bring your project to life on film.